SMI’s subsidiary, SMI Auto Pte Ltd, has signed a franchise agreement with Europcar, a leading European car rental company, to provide car rental services in Myanmar. With over 180 cars in its fleet, the business unit has performed well to secure long term contracts with corporate clients and tie-ups with hotels and airports. SMI Auto is looking at new partnerships a,s some of the new ride-sharing concepts are being tested in Myanmar.
Capitalising on Europcar being the only international car rental brand to operation Myanmar, the business is expanding quickly in terms of geographical reach and customer base. Growth is expected to be reaped as Europcar offers highly differentiated services in terms of well qualified drivers, excellent car maintenance and a trusted international brand name.
Europcar Myanmar was awarded Myanmar's Leading Car Rental Company in 2017 by World Travel Awards.