Tourism Ministry estimates the tourist volume will increase from 5.0 million in FY2016 to 7.5 million in FY2020, leading to an increased demand for international standard restaurants and premium F&B products.
SMI F&B has signed franchise/license agreements to develop, manage and operate Crystal Jade, IPPUDO and The Coffee Bean and Tea Leaf in Myanmar. SMI F&B is responsible for managing and operating three F&B outlets (approx. 1,000 sq.m of Crystal Jade and Coffee Bean and Teal Leaf) within the new terminal at Yangon International Airport. IPPUDO restaurants will be managed and operated only in downtown locations, nationally. SMI plans to expand the presence of these F&B outlets throughout the country with an initial focus on Yangon outside the airport and will also look to bring other international F&B brands into Myanmar.
SMI F&B has entered into a franchise agreement with Crystal Jade Group, for SMI to operate and manage culinary concepts
in Myanmar for 10 years, with the option to extend it for another 10 years.
Founded in Singapore in 1991, Crystal Jade Group is a well-known household name in Asia that is committed to preserving the rich traditions of Chinese cuisine through its specialty dining concepts ranging from fine dining restaurants and casual dining eateries to specialty bakeries. The award-winning group currently owns and operates over 100 outlets in 20 major cities with diverse dining concepts across Asia Pacific and in the United States.
The first Crystal Jade Kitchen restaurant in Myanmar was opened in Q4 2016 at the new Yangon International Airport Terminal 1. The second Crystal Jade Kitchen restaurant is expected to be opened in downtown Yangon in Q1 2017 at Junction City, first luxury retail mall in Myanmar. SMI has plans to open more Crystal Jade restaurants across Myanmar in 2017 and beyond.
SMI F&B has entered into a license agreement with Chikaranomoto Holdings Co. Ltd., for SMI to operate and manage culinary
concepts in Myanmar, under the IPPUDO trademark. SMI will have the exclusive right to develop, manage and operate IPPUDO ramen restaurants in Myanmar for 5 years, with the option to extend it for another 3 years upon the same terms
Founded in Hakata, Japan in 1985, IPPUDO is a popular ramen restaurant. The group currently owns and operates over 90 outlets in Japan and over 60 outlets in countries like USA, Singapore, Hong Kong, China, Taiwan, Australia, Malaysia, Philippine, Indonesia, Thailand, United Kingdom and France. The first IPPUDO restaurant in Myanmar is expected to be opened in Q1 2017 at Junction City. SMI has plans to open more IPPUDO restaurants in major cities across Myanmar over the next few years.
SMI F&B has entered into a franchise agreement with The Coffee Bean and Tea Leaf ("CBTL"), for SMI to operate and manage three CBTL outlets at Yangon Airport. The first two CBTL outlets were opened in the new international terminal in July and September 2016 respectively. The third outlet was opened in the new domestic terminal in March 2017.
SMI F&B also has an investment and shareholders' agreement with Quarto Products Pte Ltd, for exporting food and beverage items from overseas suppliers into Myanmar for
onward sale to leading hotels and restaurants in Myanmar. SMI F&B MM Pte Ltd was formed as a result of this joint
venture and has been operational since March 2015.
Currently, the following categories of food items are being distributed: General food products, Meat products, Mineral water, Bakery products, Dairy products, and Wine.